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Problem: Architecture and cinema are a collection of art and technology that are intertwined with the help of the capable hands of an architect and a filmmaker. The two can act similarly in infusing the spirit of life into space and evoking human feelings. Among these, urban spaces and architectural buildings are very important as the location of a film event and represent the temporal, cultural, historical, social and are in the movie. So that paying attention to the category of architecture in cinema in a serious and conscious way is an idea that can be considered by directors and filmmakers. This article explores this relationship in the movie Mother, made by Ali Hatami.
Target: In this research, first to interpret the architectural space and place, Kanter's views on the sense of place are considered, then the features of melodrama style in cinema and its features are discussed and then the architectural concepts and features of place in The scene design of Hatami's film "Mother" is studied in terms of activity, body and meaning. The counter recognizes three components for each location: Physical characteristics, activities & Imaginations.
Method: To understand this issue, try to use the historical-interpretive method to communicate the spatial-local dialectical process, which requires the analysis and description of the components resulting from the changes identified in this research. Finally, through deductive-inductive reasoning, it has been tried to identify the output components of the tool used in this research.
Result: For this purpose, it was tried to explain the temporal process of the sequences taken from the film Mother in relation to the spatial coexistence or the progress and delay of the moving space of the scene from a sense of feeling. Eclectic view of space? By linking human relations with place in melodrama cinema, he identified a kind of space-place dialectic that can be affirmed and achieved in key words: spatial diachronic and synchronic.

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Nowadays, commercial advertising is an inseparable part of urban life and billboards as significant components of outdoor advertising are used to persuade consumers unconsciously. In addition, billboards are usually used to reach a very large audience and high cost is spent on them, so they are expected to be efficient enough to persuade their audience to choose among the mass of similar products. In this study, 100 randomly photographed billboards of London and Tehran in 2014-15 are analyzed from the perspective of functions of inductive action, with a particular focus on various persuasion techniques.
Umi (2010) defines persuasion as an art of verbal with the intention to assure someone to do something appropriate with the speaker’s purpose for the present time. It means that the purpose of persuasion is that the speaker tries to persuade the listener to act something with no violence and coercion. So, in persuasion the speaker needs the efforts for stimulating the addressee in taking decision. Larson (1986) believes that Persuasion is a process to change attitude or behavior, and opinion. Persuasion occurs only through cooperation between sender and receiver. The focus of persuasion is not only on the sender, the message, or the receiver, but all of them are equally focused on. All of them have to make cooperative in making a persuasive process, so it can be said that persuasion is a result of the combined efforts of source and receiver.
According to the findings, it can be argued that advertisers tried to use a particular language depends on different techniques and various linguistic devices to purposefully persuade and generally attract the attention of the audience. The results of the research proved how advertisers employed a myriad of techniques and devices such as exaggeration-based/ value-based manipulative actions to convince potential customers. Furthermore, this study showed that techniques such as explicit claims with the frequency of 64% - 56% (respectively in Persian and English), association with the frequency of 82% - 54% (respectively in Persian and English), and the provision of contact details with the frequency of 46% - 66% (respectively in Persian and English), were the most common techniques in both languages. Therefore, this study aims to investigate similarities and differences of Persian and English billboards according to discursive devices and diversity and distribution of persuasion techniques.
Moreover, the results indicated that in these English and Persian samples, the frequency distribution of the techniques were almost identical. This conclusion is logical due to the existence of mass media and mass communications in the modern era of technology. In general, in both languages, the samples were rich in the variety and the number of the techniques which were used so they were expected to deliver the message to the customers well. But the extent of their success in convincing them can be studied in other researches

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The relation between human being and the world, has become the center of attention since the appearance of the Romanticism movement in 19^th century. By the second half of the 20^th century, the science of geography developed and the human aspect of the geographical space was studied more.
Maurice Merleau-Ponty, the phenomenological philosopher of 20^th century, believes that the relation between man and its environment is based on his sensitive experience which inspires poetical ideas. In his point of view the human body can be considered as the common point between the consciousness of the author and the world around him. He also thinks of the physical aspect of the language, as the exceptional style of the writer. In fact the language incarnates the idea of the author’s viewpoint and indicates his relation with the world.
 Michel Collot, inspired by Merleau-Ponty, propounds the concept of “landscape” in the literature. He claims that the description of a landscape depends on the spiritual attitude of the writer as well as on his physical situation. He declares that the language and the style of the writer are highly influenced by the emotions he receives from the world around him. The man who is situated in a landscape, is related to the world by all his senses with whole body.
 Here in, we study the confluence of human body and the world within the novels of Julien Gracq, the 20^th century French writer. His descriptions of landscape represent the human aspect of the space. With the help of figures of speech such as personification and metaphor, he tries to find the relation between human being and the world.
In this paper, the main problem is how the interaction between the human being and the world around him is manifested in the novels of Julien Gracq. Indeed by the help of literary devices he tries to connect the human roots to the earth; this relation is based on the sensitive experience of the artist in the world and represents the triangular unity of me (the artiste), the world and the words which is mentioned by Michel Collot inspired himself by the phenomenology of Merleau-Ponty.
 
 

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 Activin A, a member of the transforming growth factor-β (TGF-β) superfamily, plays a central role in numerous physiological processes such as cell differentiation, tissue repair, angiogenesis, differentiation of stem cells, cell adhesion and apoptosis. Because of its various clinical usages, recombinant production of it is beneficial. Since E. coli is one of the most popular hosts for recombinant protein production, in this study, cytoplasmic expression in this strain was used to produce high levels of Activin A. So, the cDNA of the Activin A mature region was amplified and then cloned in pET28a(+) vector. The resulting vector was transformed to BL21(DE3), BL21(DE3)plysS, and BL21(DE3)Rosetta-gami strains. After induction the promoter by using IPTG, Activin A production was confirmed by SDS-PAGE and Western blotting assays. The results showed that the expression of Activin A in the cytoplasm of all three strains was an efficient approach to obtain high levels of recombinant protein, but BL21(DE3) strain produced more protein. At the next step in order to achieve soluble form of Activin A, co-expression of cytoplasmic chaperones TF, GroEL/ES, and DnaK with pET28a (+) vector was used. The SDS-PAGE and Western blotting results showed that co-expression of Activin A with cytoplasmic plasmid pGro7 containing GroEL and GroES chaperones, in BL21(DE3) strain is an efficient approach for producing of soluble Activin A.

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Garlic( Allium Satirum L) is one of the most important agricultural products in Iran and one of the major sources of foreign exchange for the country. Due to the high waste in this product to maintain, increase shelf life, and keep its quality, it is necessary to use appropriate storage methods such as drying. In this study, a thin layer of garlic slices was dried at 50, 60, 70 ° C, and in two types of dryers (vacuum and hot air). The most suitable model was developed to describe the drying kinetics of garlic flakes as a thin layer in the temperature range and type of dryer used. Effective moisture penetration coefficient, amount of activation energy, shrinkage, water reabsorption of garlic samples were measured during the drying process. in the present study, by examining 9 different experimental models and calculating the statistical criteria of R2, RMSE, x2 between the experimental data and the results predicted by each model, the most appropriate model describing the drying kinetics of garlic thin slices was the Page model. The results showed that the effective diffusion coefficient of garlic leaf moisture for different temperatures and in two types of dryers was in the range of  1.5* 10^-9 to 6.6 * 10 ^-9 m2/s. Changes in the moisture diffusion coefficient were described as a function of drying air temperature with Arrhenius and the amount of activation energy was calculated between 14.673 and 53.175 kJ / mol. The results also showed that the shrinkage of the product was not dependent on air temperature and the type of dryer and the water re-absorption capacity of garlic samples increased slightly by decreasing their moisture content.

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Todays researches on products that have health effects are growing. Food product that widely have consumed are a good tool for nutrients sources. Among these products biscuits have potential of enrichment. Biscuit is one of the products widely consumed worldwide due to its good taste, Easy to use and reasonable price. The aim of biscuit enrichment is to reach a product that is widely accepted by consumers and target groups who need it most. There are three aspects to biscuit enrichment: Biscuit enriched with vitamin, fiber, protein. Many protein sources have been studied for this purpose, including various flours, protein concentrates, protein isolates and hydrolyzed proteins. In this study we attempted to investigate the research on protein-enriched biscuits. The addition of protein whether in the form of (very common) composite flour or protein concentrate, hydrolyzed protein or hydrolyzed proteins, affect the technological characteristics and dough behavior in finished product and in general, it leads to a weaker dough, changing its viscosity, because the gluten proteins and the starch are diluted

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The authors of this article have tried to open a new way to study, study, analyze architecture and related sciences by examining the concepts and data obtained, citing fictional literature and relying on interdisciplinary methods. The research method is applied in terms of purpose and descriptive-analytical in terms of data collection. The descriptive part is based on the documentary method and the case study. The analytical part, which is the reading of descriptions of fiction-climate literature, is done with a "semiotic" approach. The reading method in this study is in fact the retrieval of the codes of "spatial elements" in the "physical space of the house". The results of this study indicate that this reading is influenced by various factors, including the analytical experiences of the analyst. What can control the information that the text conveys to the reader is the text analyst's architectural insights and experiences, which can provide appropriate visual alternatives between the possible states that meanings can evoke. Finally, a model for architectural reading of fiction is proposed.